—EXPERIENCE—
About Me
A look at what makes me, me.
Imagine a canvas painted with the finesse of Commercial Art, deepened by the richness of a Masters in English Literature. Add the bold strokes of a Brand Management certification, tinted with strategic foresight, and highlighted with an enduring passion for persuasion. This art piece? It encapsulates a communication maestro. That's me, distilled into a few brush strokes.
With over two decades deep into the marketing and communication arena, my experiences span the vibrant streets of Mumbai, the dynamic hubs of Dubai and the multicultural spaces of Vancouver. I've been fortunate to shape narratives for some of the globe's most iconic names in hospitality, luxury, and destination branding. A detour along this journey led me to publish a collection of short stories, a testament to my love for words.
In my current role of Director, Storytelling, I leverage strategic, analytical, and creative thinking to advise some of the world’s most thrilling destinations on a diverse array of projects, from downtown development strategies to place branding and marketing campaigns.I specialize in designing strategic brand positioning blueprints, creating robust communication frameworks tailored for both local and global outreach, and crafting engaging narratives suitable for diverse media platforms, from print to video and social media to real-world events. My expertise ensures brands resonate powerfully with their intended audience, regardless of the medium or demographic.
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My experience spans the design and execution of multi-media 360 campaigns, ensuring consistent and impactful messaging across all touchpoints. This exposure has not only broadened my horizons but also enriched my skills, giving me a multifaceted understanding of diverse audiences and markets. The digital realm isn't alien to me either; I dedicated two years as an Information Architect with a prominent digital entity.
I also have extensive experience in trend research, focused on analyzing shifts and patterns across various industries and combining both qualitative and quantitative research methods, from in-depth industry analyses to data analytics. I am also comfortable with distilling these trends into insightful reports that provide both a current snapshot and future projections. The key highlight of my work is the emphasis on actionable insights, guiding businesses on potential opportunities and strategies derived from these trends.
Leading and inspiring a team of brilliant writers and designers have been among my most rewarding roles. My approach is both smart and strategic, enabling my team to navigate the maze of creative challenges with finesse. Depending on the day and the ticking clock, I oscillate between being a motivational force and seeking motivation from the world around. A relentless pursuer of excellence, I push boundaries, uplift my team, and continually strive for innovation and quality.