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Viceroy Hotel Group
BRAND REJUVENATION
Giving a global hospitality brand a multi-dimensional identity
Giving a global hospitality brand a multi-dimensional identity
Kapalua Estates
BRAND STRATEGY + EXPERIENCES
A time-honoured residential community gets a makeover
A time-honoured residential community gets a makeover
Nurai Island
SOCIAL CAMPAIGN
Showcasing a new standard of personalized luxury
Showcasing a new standard of personalized luxury
Accents
LAUNCH & BRAND CAMPAIGN
Creating a new vocabulary for Dubai's diners
Creating a new vocabulary for Dubai's diners
The MAG Hotel
BRAND STRATEGY + EXPERIENCE
A new resort takes shape next to a residential space
A new resort takes shape next to a residential space
Air Arabia
BRAND CAMPAIGN
Giving travelers access to more world for less
Giving travelers access to more world for less
Hale Malana
BRAND STRATEGY & IDENTITY
Paving the way for Curio Hotels' debut in Hawai'i
Paving the way for Curio Hotels' debut in Hawai'i
Meraas Hotels
LANGUAGE STYLE GUIDES
Defining the language of luxury for two new resorts
Defining the language of luxury for two new resorts
Luxury Travel Report
REPORT
A post-pandemic look at travel trends across North America
A post-pandemic look at travel trends across North America
Bread Street Kitchen
LAUNCH CAMPAIGN
Not all F-words are bad
Not all F-words are bad
Statlew District
BRAND VISION
An innovative, Indigenous-led district breathes new life into an ancestral village site.
An innovative, Indigenous-led district breathes new life into an ancestral village site.
Ynot DXB
BRAND CAMPAIGN
A treat for urban oenophiles
A treat for urban oenophiles
Toro + Ko
SOCIAL CAMPAIGN
This and that and tapas too
This and that and tapas too
Serein Properties
BRAND STRATEGY
Breaking through the real estate scene
Breaking through the real estate scene
Kwasen Village
BRAND STRATEGY + NAMING
Shaping Burnaby's first First Nation mixed-use community
Shaping Burnaby's first First Nation mixed-use community
A little miscellany
Some F&B campaigns that stuck with me
A little more miscellany
Some radio campaigns that stuck with me
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